Case Studies


Lively is a healthcare company founded out of Redesign Health that provides high-tech, custom-programmed hearing aids shipped directly to consumers. In 2021, they were acquired by Denmark-based GN hearing, owners of Resound.

The Challenge

When MSL met Lively, they had just completed their Series A funding round for $16M led by Declaration Capital and Tiger Management. They needed to invest their newly raised capital into building their sales from zero. They had limited sales experience across the company and needed strategic and tactical support to prove product market fit, grow demand and build an agile sales team.

The Solution

Lively utilized the MSL Sales as a Service plan to gain access to experienced sales and marketing professionals. We helped scale Lively’s complex business by creating a dynamic, multi-tiered sales team and documentation of end-to-end processes across sales, audiology, and fulfillment.

The Results.

Hired and ramped fully matrixed

Sales Team

including management and AEs


8x YoY Growth

in weekly orders

Contributed to

100%+ Topline YoY Growth

through establishing pipeline and driving revenue

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